You’re not lazy, scattered, or cut from the wrong cloth.
You did everything they said would make you happy.
You’ve built the illusion of a “successful” business.
You’ve hustled and held the vibe.
You’ve followed the formulas, posted the reels, checked all the damn boxes.
And yet somehow…
Your life feels heavier than ever.
Your bank account has way less zeros than it should.
And worst of all, you don’t even recognize yourself anymore.
You look around and think:
"I built this. I chose this. So why does it feel like a prison?"
There’s not a damn thing wrong with you.
You’ve just been building a business - and a life - that you weren’t designed for.
And you’re not alone.
How do I know this? Because I’ve lived it.
Five businesses.
Five multiple six-figure successes.
Five carefully curated versions of "getting it right."
From the outside, it looked like I had it all.
Behind the scenes?
I was crumbling.
I hated the way I’d built my businesses and the toll that it took on me.
I resented the life I was living.
I woke up every day feeling trapped in a reality that was supposed to be my dream — but felt more like a slow erosion of my spirit.
And then one night, after another long, soul-draining day, it all cracked open.
I came home exhausted, bitter, and empty, immediately unloading my frustrations onto my husband.
He listened quietly. Then he looked at me and said words I’ll never forget:
"You know... you're just not that nice anymore."
That was it.
The words that shattered the illusion.
The mirror I couldn’t look away from.
I had built a life that had buried me alive.
But buried things have a funny way of sprouting new roots…
So I did what any over achieving, Type A woman worth her salt would do.
I built another business!
And Just When I Thought I Had Nothing Left To Lose…
Life cracked me open again.
First came the losses.
Two people I loved, my oldest friend and our beloved landlord, gone within months of each other, both just shy of their 49th birthdays.
Their deaths weren't just losses.
They were earthquakes.
They shook the foundation of everything I thought I knew about stability, success, and time.
I was about to turn 49 and faced with my own mortality in a way I couldn’t shake.
Suddenly, I wasn’t just questioning my business, I was questioning everything in my life.
The business.
The direct sales team.
The partnerships I’d built.
Everything.
And as the world shut down around us in 2020, I realized:
It wasn’t just the pandemic breaking things apart.
It was my soul demanding a rebuild.
Did you feel this too?
The Turning Point:
Finding Human Design
I didn't find Human Design because I was curious.
I found it because I was desperate.
Maybe that's why you found me today?
Maybe you feel the desperation taking root within you?
I was desperate to understand why I could create success on paper and still feel empty inside.
Desperate to understand why every blueprint I followed eventually suffocated me.
Desperate to finally find the way home to myself - one that I wouldn’t tire of, burning it all to the ground every decade or so.
When I discovered my design (I’m a 2/4 Emotional Manifesting Generator and Quad Right in Human Design) everything made sense:
➤ Why I could never stay inside one box for long.
➤ Why I was built to move fast, leaving people in my dust (which was always seen as a fault but I now know it’s a superpower.)
➤ Why clear, powerful messaging felt like oxygen to me.
➤ Why I was designed to market, message, and connect - but only when it came from my truth, not from someone else’s script.
I finally understood how I was designed to move, build, lead, and live.
And everything changed.
No longer was I…
❌ Hustling to prove my worth
❌ Silencing my instincts to follow "experts."
❌ Sacrificing my life for a business that didn't even feel like mine.
❌ Sticking with things well beyond their ‘past due date’ lest people think me a flake. (this was a big one!)
❌ Feeling like if I could just become more spiritual, the Universe would take care of everything.
Instead, I finally started building the way I was made to:
✔︎ Following my energy, not the algorithm.
✔︎ Creating offers that honour my gifts and delivering them in a way that honours my life.
✔︎ Marketing in a way that felt human, natural, and deeply aligned.
✔︎ Showing up as ALL of me and letting the chips fall where they may.
✔︎ Experiencing a clarity I’d never before known and magnetizing my people to me, with ease.
Not chasing. Not contorting. Not white-knuckling through launches, burning myself out before ever delivering a module.
Building from the inside out - the way we’re meant to.
This Isn’t Just About Me. It’s for All of Us.
Because if you’re still reading this, there’s a part of you that knows:
You’re not meant to white-knuckle your way through another launch.
You’re not here to sand off your edges so that you’re palpable for the masses.
You’re not here to sacrifice your body, your joy, and your life just to hit another metric.
You’re here to build the business that fits your life — not the other way around.
One rooted in strategy and soul.
One fueled by clarity and community.
One that feels like coming home to yourself.
Who I Am Today
✽ Holistic Marketing Strategist
✽ Certified Human Design Consultant
✽ Copywriter and Messaging Specialist
✽ Fierce Believer in Your Magic
✽ Mimi to the 4 most beautiful souls ever to walk the planet.
I’m not here to sell you another half-baked promise.
I’m here to help you build something real.
Something sustainable.
Something that feels exactly like the freedom you’ve been craving.
I believe your best business is already inside of you.
We’re going to strip away the noise so you can finally hear it, and more importantly, live it.
Through everything I offer, from free resources to my flagship programs like Designed to Profit and Content by Design, I’m here to help you build:
➤ A business that pays you well.
➤ A life that feels good to live inside.
➤ A foundation that can hold the impact you're truly here to have.
When You’re Ready...
To stop contorting yourself into what ‘they’ need you to be.
To stop chasing success that you don’t give a rats ass about.
To follow your path of least resistance all the way to the bank.
Then you’re exactly where you need to be.