6 Reasons Your Offer Isn't Selling (and how to fix that)
You’ve poured your heart into your offer. You know it’s valuable. But when you put it out into the world? Crickets.
No sign-ups
No engagement
No sales
It’s not because your offer isn’t good. It’s because your audience doesn’t understand why they need it.
In this post, I’m walking you through six key reasons your offer might not be converting, and what to shift right now so it becomes irresistible to the people who need it most.
1. You’re Talking About Features, Not Benefits
This is one of the most common, and costly, mistakes I see entrepreneurs making.
You’re listing what’s included:
“Four live Zoom calls”
“A private Facebook group”
“Bonus workbook”
But the truth is... no one cares. Not yet.
Your audience needs to know what’s in it for them.
Here’s a simple trick that instantly makes your offer more compelling: Every time you describe a feature, add a "so that."
“You get weekly live calls” → “You get weekly live calls so that you always have a clear action plan and never feel stuck.”
“Includes an exclusive workbook” → “Includes an exclusive workbook so that you can map out your next steps with ease and confidence.”
Go through your offer description and make sure every feature has a “so that” attached to it. Check out this podcast episode that I recorded for you on how to use 'so that' to convert to your audience members to paying customers.
Fix it: After you list a feature, ask yourself: Why does this matter? Keep asking until you land on the transformation and then talk about that.
2. You’re Not Clearly Communicating the Results
Most people won’t buy unless they can see the result.
And if you’re not showing them what’s possible, or you’re hiding behind vague promises, they won’t feel confident saying yes.
You need to paint the picture of the possibilities that exist on the other side of working with you.
If you’re a coach, what specific transformation can they expect after working with you? If you’re a service provider, what will your work allow them to do faster, easier, or better?
Fix it:
Use before-and-after language. Show the contrast. “Go from [pain point] to [desired outcome]” is your best friend.
If you're just starting and don’t have testimonials yet, run a beta round. Gather feedback, track results, and let that become the foundation of your messaging.
3. You’re Overloading Bonuses That No One Wants
A common mistake? Thinking that adding a bunch of bonuses will make your offer more appealing.
Newsflash: People are overwhelmed. They don’t even open most of the bonuses they get.
Instead of more bonuses, focus on the right bonus, the ones that actually help your clients get results faster or easier.
Examples:
Instead of offering 10 extra PDFs, you could include a bonus coaching session to troubleshoot their biggest challenge in real-time.
Instead of approaching every Tom, Dick and Harry to stack recordings that are unrelated to your core offer, think about a gap that your buyer will experience between learning and implementation and build that bridge in your bonuses.
A real life example from Content by Design, is this:
Many participants want to start a podcast. Upon completion of CBD, they have their message down pat but they may struggle with all of the moving parts of publishing a podcast. So… one of the bonuses inside CBD is How to Start a Podcast. It’s relevant and fills a gap upon completion of the core offer.
Fix it:
Look at your bonuses and ask yourself, Are these adding value, or just adding noise?
4. You're Not Sharing It Enough
This might sting, but it needs to be said: You are the only person who sees 100% of your content.
If you mention your offer once a week, most of your audience won’t even know it exists.
Selling once isn’t selling. It’s whispering in a crowded room and expecting someone to hear you.
Fix it:
Build a rhythm around promoting your offer:
Talk about it from different angles
Share stories and testimonials
Create consistent calls-to-action
And remember, no one is tired of your offer. They’re waiting for it to land in their awareness at just the right time. People pay to solve their problems all day long. Position your offer as the solution that they need and talk about it continually.
5. You Haven’t Built the Bridge From Problem to Solution
You know your offer solves a real problem.
But if you haven’t walked your audience through that journey, if you haven’t connected the dots between their current struggle and your solution, they’re not going to make the leap on their own.
Fix it:
Speak directly to their pain points
Show them you understand where they are
Offer your program, service, or course as the clear next step
This is where content marketing becomes your best friend. Use your blog, podcast, emails, and social media to build that bridge. Consistently. With heart.
6. You don’t fully believe in your offer
Even with great messaging and strategy, there’s one more piece that can make or break a sale, your belief in the offer itself.
Be honest. Do you love your offer?
Are you proud of it?
Are you excited to talk about it?
Are you confident it works?
If you're hesitant, people will feel that. If you don’t believe in it, they won’t either.
Your energy when you talk about it matters. If you're unsure, timid, or apologetic in your content or sales messaging, it's going to be a tough sell.
If you’re not in love with your offer, go back and ask yourself why.
Where is it out of alignment? What needs to shift for you to feel proud to share it?
A beta round can help here too. Getting real humans into the offer and seeing their results builds your confidence fast AND gives you testimonials that offer social proof.
If you're resisting launching your offer, this podcast episode walks you through how to get out of the overwhelm around a live launch.
Listen here.
Make It Easy to Say Yes to Your Offer
The internet is noisy. Your job isn’t just to offer something helpful. It’s to communicate it clearly and confidently, over and over again.
Want support with refining your offer, clarifying your niche, or using Human Design to create content that magnetizes your people?
You’re invited to join my free 3-day masterclass where I’ll walk you through the exact process I use with clients to help them build offers that sell (without adding more to their already full plate).
Let’s make it easier for people to say yes — and for you to serve in a way that feels aligned, sustainable, and profitable.
You don’t need another cookie-cutter formula. You need a clear, aligned strategy rooted in who you are, and how you’re here to serve.
NOTE - While this session is over, you can catch the replay here for just $27.
It’s 6 hours of training on How to Use Your Human Design to create your offer and the content around it.
I recorded a podcast episode on Unjaded to accompany this post. You can listen to it here.
