Why Your Business Isn’t Making Money: A Human Design Approach to Visibility and Offers
If your business isn’t making the money it should be, the problem usually isn’t strategy or the algorithm. It’s visibility.
In this article, I’m breaking down the quiet, everyday ways entrepreneurs make it hard for their people to find them and why clear, consistent offers matter more than another
content plan.
You’ll learn how aligned visibility, simple Human Design principles, and grounded
messaging shifts your online business from stalled to sustainable without adding more pressure to your plate.
5 Visibility Blind Spots That Are Holding Your Business Back
What if the real reason your business feels stuck has nothing to do with strategy, the algorithm, or whatever hack the online space is shouting about this week?
Most entrepreneurs are doing far more work than their audience will ever see. Hours of ideas, drafts, tinkering, rewriting, planning. You’re busy. You’re thinking. You’re trying.
But the thing that actually moves the business forward often never makes it out into
the world.
And that’s where things start to slip.
Because when people can’t see you, they can’t buy from you.
The gap isn’t in your talent. Your work is good.
The gap is in the visibility of the work.
And that’s what we need to look at first.
Hiding isn’t always intentional. Most of the time it looks like being “busy.” Or “getting ready.” Or “working behind the scenes.” But if we’re being honest, some of that busywork is a very elegant way to avoid the moments that feel exposing.
Below are five visibility blind spots that affect content creation, messaging clarity, and sustainable business growth.
Showing Up as Your Authentic Self in Your Online Business
Maybe it’s going live.
Maybe it’s telling your real story.
Maybe it’s saying something that carries a point of view instead of another vanilla inspirational post.
Visibility asks something of you. It’s honest. It’s immediate. And it’s easier to push it to the bottom of the list where it can’t make you uncomfortable.
But… it’s absolutely necessary, especially in The Age of AI if you’re going to stand out from the crowd enough to be hired.
2. Your Content Sounds Like Everyone Else’s
Soft edges, wide generalities, language that doesn’t commit to anything. It feels safe, but it also disappears into the sea of sameness online. People scroll right past because nothing grabs them, nothing grounds them, nothing signals “this is different.”
We’re all online to feel something.
We're longing for connection, not a sea of information.
Allow your people to feel you. Serve them up something worth coming back for.
3. Not standing in leadership
You know more than you admit to yourself.
But saying it out loud means taking a position.
And there’s probably at least one place in your Human Design where comparisonitis, imposter syndrome, or perfectionism hangs out - and haunts you.
Taking a position is you, stepping into leadership, which is exactly what your business, and the people you’re here to serve, need from you.
And it’s what most people online are avoiding.
So when you stand in your leadership, you’ll call your people to you.
A question I love here is:
If I knew the next step, what would it be?
There’s always an answer. Even if you don’t like it. Especially if you don’t like it.
4. Forever Staying in Student Mode
Another certificate anyone?
Another course or training to get you ready for clients?
A framework! That’s what you’re missing. And this next coach has the perfect one.
Believe me, I get it. My 48-16 channel screams for certificates like a baby for her bottle
at 2am! Forever-student mode is seductive. You feel productive without having to face
the moments that feel risky.
There’s a time and place for learning, but most people use it as a hiding place and
never take the next step to actually bring in paying clients.
5. Waiting until everything is perfect to show up
Leadership is built through action, not theory.
Your people aren’t waiting for perfection.
They’re looking for someone who’s willing to go first.
And if you’re in business, you’re going to have to get really comfortable with egg on your face. As Ra Uru Hu (founder of Human Design) said, “All business is 3rd line,” meaning business grows through trial and error, experimentation, and lived experience.
And you know what?
People admire that about entrepreneurs.
We’re tough.
We inspire others through our bravery and willingness to try new things.
Unless we’re sitting on the sidelines waiting for everything to line up perfectly first.
Do it scared.
Do it broke.
Do it scrappy.
The Real Cost of Being Invisible in Business
Every time you stay hidden, you stall the momentum of your business.
Not because you’re “self-sabotaging.”
Not because you’re “blocked.”
But because sales require something very simple:
People need to know you exist, and they need to know what you have to offer.
When that piece is missing, everything else; the planning, the branding, the refining,
may keep you busy but it won’t get you paid.
Something I see again and again is this:
Most entrepreneurs aren’t making enough offers.
And you can’t make any money if you’re not making offers.
Often, I’ll do an exercise with new clients where I have them go back through their emails, social media, blog posts, etc and count how many times they made an offer in the last 90 days. 100% of the time, they’re astounded by how few times they actually told people how they can hire them!
Offers aren’t pushy.
They’re invitations.
Not only does your business depend on them, but what about the people you’re here to serve? If they never hire you, how will they improve their lives in the way that only you can help them?
Selling is a service.
Clear, Consistent Offers Drive Sustainable
Business Growth
I see so many entrepreneurs treat an offer like an event.
Like it’s a whole production.
Something that requires weeks of warm-up and a small parade.
Meanwhile, the people who are quietly growing sustainable businesses are doing
one thing consistently:
They tell people how to work with them.
Regularly.
Calmly.
Without apologizing for it.
It’s just part of their regular process.
Because it needs to be.
Before 2020, people needed around seven touch points before they bought.
Now it’s closer to twenty-nine.
A touchpoint is simply anytime your content (related to your business) touches the potential client in a meaningful way. It could be a story, a post, an email, a DM, a podcast mention, a live video, a testimony, a behind-the-scenes clip.
Touch points are tiny moments that build familiarity and trust, over time.
If you make an offer once every few weeks, you’re not giving people the chance to say yes. Because they're not familiar enough with you in that role (of the authority in your space) if they only hear from you occasionally about your work.
This is just how human behaviour works.
A Human Design Perspective on Visibility in Business
When you ignore your Human Design, visibility feels like a performance.
It feels forced, and it drains you.
Because you’re pretending to be someone louder or sharper or more extroverted than
you actually are.
Dancing on reels anyone?
But when you create from your Human Design, everything shifts.
Your voice settles.
Your energy steadies.
You’re not “showing up.” You’re speaking from the soul of who you are.
And it feels … natural. Because it’s how you’re designed to move through the world.
And that’s when things start to land, for you, and your potential clients.
Not because you suddenly became confident, because you’re congruent.
And that is felt.
The Practical Path to Being Seen, Heard, and Paid Online
Here are the shifts that make the biggest difference:
Tell the truth about where you’ve been hiding.
No harshness, no shame. Just get honest with yourself. We can’t change what we
don’t acknowledge.Speak your offer out loud in your content. Clearly. Often.
People are busy. They need reminders. And the more you say it, the more you’ll get comfortable speaking about it in a way that lands.Let your presence matter more than your perfection.
More real touch points, fewer overthought, over produced pieces of content.Use your Human Design to guide how you show up.
It removes the pressure to be someone you’re not and magnetizes the right
people to you.Lead now, not later.
Stop waiting for permission. Leadership isn’t granted. It’s claimed.
This is how you shift from being hard to find to impossible to miss, online.
Your business isn’t stuck because you’re not working hard.
Or because you’re not ready.
Or because you haven’t learned enough yet.
It’s stuck because your audience hasn’t heard enough from you to know what they
need from you.
And that’s the piece we clean up first.
Not by shouting. Not by forcing.
But by showing up in a way that feels like you, consistently enough for people to
connect the dots and hire you.
So that you build your sustainable business without breaking your life.
When you’re ready to build a business that grows consistently, the Pathway to Profit
private podcast breaks down exactly how to create aligned offers, design a lead-generation pathway, build email marketing that nurtures buyers, and simplify your content strategy
so it actually drives sustainable business growth.
Grab your Pathway to Profit now for just $27
You’ll get all 20 episodes plus a practical workbook so you can build your sustainable business step by step.
Listen to the private podcast here.