Ep. 161 | How to Train Your AI to Understand Your Voice & Business |
Guest | Manifesting Generator Iryna Ishchenko
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Show Notes
How Iryna Ishchenko Uses AI to Serve Caregivers, Build Her Brand, and Streamline Her Business
In this episode of Unjaded, part of our Conscious Creation in the Age of AI summer series, host Vickie Dickson sits down with Iryna Ishchenko, a coach for family caregivers navigating cognitive decline in aging parents, to explore how she's using AI as an intern, strategist, and creative partner in her business.
Together, they unpack the step-by-step process Iryna uses to train AI tools like Claude and ChatGPT to write in her voice, reflect her values, and support her clients—without sacrificing authenticity. From creating brand and client avatars to building project-specific frameworks and using AI for performance analysis, Iryna shares exactly how she blends AI with human touch to increase reach, save time, and deepen connection.
This episode is a must-listen for entrepreneurs ready to stop fearing AI and start consciously collaborating with it.
What We Cover:
How Iryna transitioned her personal caregiving experience into a purpose-driven business
Why she treats AI like an intern—and how that perspective changed everything
The two essential documents she created to train her AI: brand guidelines and ideal client profile
Iryna’s “sandwich method” for AI content creation (10/80/10)
The surprising ways Claude outperforms other tools for writing and tone
Why AI doesn’t replace creativity—it amplifies it
How she uses AI to audit launches, troubleshoot underperforming emails, and generate fresh angles
Her thoughts on ethical concerns, job displacement, and the larger tech evolution
Connect with Iryna:
irynaishchenko.com
https://www.linkedin.com/in/irynaishchenko/
https://www.instagram.com/irynaishchenko/
The Uncensored Caregiver podcast on all streaming platforms
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