Ep. 215 | The $20,000 Website Mistake You Don’t Know You’re Making (and how to fix it in an hour)
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There's something sneaky happening in the online space right now — and it's costing entrepreneurs real money. We're talking five-figure fines.
No warning. No appeal. Just a bill.
In this episode, Vickie Dickson breaks down why alt text on your website isn't optional,
what it actually is (hint: it's NOT a keyword dump), and how you can use AI to audit and
fix your entire site in under an hour.
In this episode:
What alt text actually is — and what it's NOT
Why skipping it can land you a $20,000 fine (yes, really)
How Vickie went from a 76 to a 100 SEO score in one morning
The difference between Google search and AI search — and why it matters for your business
What "answer intent" is and how to get cited by AI
Why your content ecosystem might already have the answers — it just isn't talking to itself
Tools mentioned: AnswerThePublic, Google Analytics, Squarespace AI, Shopify AI, Claude
The bottom line: If you're creating content but ignoring the infrastructure behind it, you're building on sand. This episode is your wake-up call.
Ready to dial in your SEO, personal brand, and business strategy this summer?
Designed to Profit is a steal at just $797 for a full year of support, human design strategy,
hot seats, and three powerhouse summer trainings covering personal branding, Pinterest,
and SEO for AI citation.
Check it out here - https://www.vickiedickson.com/designed-to-profit
Here's what's on deck for the next 3 months.
June: Personal Branding — niche vs. no niche, and what actually works right now
July: Pinterest — building pathways to your content so it works for you
August: SEO for AI Citation — get found, get cited, get clients
Join us inside Designed to Profit - https://www.vickiedickson.com/designed-to-profit
