Ep. 170 | The Sales Page Mistakes That Are Costing You Clients
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Show Notes
If your sales page is blending in with every other “coaching program” on the internet, you’re losing the click before you’ve even made your case because people aren't sticking around to read about your program.
In this episode of Unjaded, Vickie Dickson takes you inside a real-life sales page audit for a Content by Design alumni member. You’ll hear why even seasoned entrepreneurs slip into copywriting traps, how competitor research can actually hurt your results, and the exact shifts that turn a static page into a client-magnet.
Vickie breaks down:
Why the above-the-fold section is your most valuable real estate—and how to use it to speak directly to your ideal client.
The “so that” and “which means that” method to go deeper than surface-level benefits.
How to replace overused, meaningless words (like “aligned” or “empowered”) with language that actually lands.
The dangers of creating objections your audience hasn’t even thought of yet.
Why your sales page should be about them, not you—and the simple copy shifts that make that happen.
Whether you’re starting from scratch or tweaking an existing page, this episode gives you actionable ways to infuse your Human Design into your copy so you can ditch the templates, stop second-guessing, and create a sales page that sells without feeling salesy.
Links & Resources:
Register for Vickie’s free 3-day Speak to Sell Masterclass Series here
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Resources & Links:
Follow Vickie on Instagram: @vickie.dickson
Do you have a question for Vickie?
Send her a voice note here https://www.speakpipe.com/vickiedickson
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