Ep. 184 | Create Content That Converts Using The Five Levels of Awareness

Written By Vickie Dickson

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Show Notes

If your content isn’t getting engagement, or your audience isn’t buying, this episode will explain why. In this week’s Unjaded, Vickie Dickson breaks down the five levels of awareness, a copywriting concept as old as marketing itself, and shows you how to apply it to your content so that people can actually hear you.

Most entrepreneurs are creating content for the people who are already ready to buy, but here’s the truth: 70% of your audience isn’t even close to that stage. They don’t know they have a problem, let alone that you’re the one with the solution.

Using real examples from live content audits inside Content by Design, Vickie shows you how to stop skipping steps in your messaging, how to meet your audience where they are, and how to move them closer to buying, from unaware to most aware, using real, grounded content that connects.

What You’ll Learn in This Episode

  • Why 70% of your audience can’t even hear your content yet

  • The five levels of awareness: Unaware, Problem Aware, Solution Aware, Your Solution Aware, and Most Aware

  • How to identify what level your audience is actually in (and how to meet them there)

  • What kind of content to create at each stage of the awareness funnel so that your conent converts to paying clients.

  • Real-world examples from Content by Design clients who were missing the mark—and how to fix it

  • The single biggest mistake entrepreneurs make when trying to sell online

Key Takeaway

People will do more to move away from pain than to move toward pleasure. If your content only focuses on the solution, you’re missing everyone who doesn’t even know they have a problem yet. Meet them where they are, move them one level at a time, and watch your conversions shift.

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Ep. 183 | How to Use Real Audience Data (Exit Surveys) to Improve Your Message & Offers