Ep. 141 | How to Position Your Brand for Success in the Online Space
Guest | David Roman 5/1 Reflector Human Design
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Show Notes
In this episode of Unjaded, Vickie Dickson sits down with David Roman of Genius Positioning—an artist, marketing strategist, and 5/1 Reflector—to explore how your Human Design can guide deeper, more authentic brand positioning. Together, they unpack what it truly means to build a personal brand, why so many online branding strategies fall short, and how to position yourself in a crowded coaching space without falling into burnout or cookie-cutter marketing.
David shares his journey from discovering Human Design during the pandemic to building a unique consulting process that fuses strategy, self-awareness, and soul. Whether you're a coach looking to stand out, or a service provider wanting to magnetize dream clients without compromising your energy, this conversation is a must-listen.
What We Cover in This Episode:
🌟 David Roman’s journey from discovering Human Design to embracing life as a 5/1 Reflector and his business strategy that fits his design.
🎨 Why traditional branding (fonts, colours, photos) is no longer enough for personal brands
🧠 The four-part Genius Positioning Framework David uses to align brand, business, and design
👤 Why YOU are the brand—and what that actually means for coaches and service providers
📊 The power of data: how asking your clients the right questions reveals your true market position
🧭 Creating a world around your brand that builds trust and connection
🎯 Why niching down doesn’t limit you—it clarifies your magnetism
🌀 Reflector wisdom: learning to work in seasons, adapting to change, and honouring inconsistency
🎤 Podcasting by design: Vickie’s approach vs. David’s, and how both work when aligned to energy
Quotes to Live by:
“You don’t want your brand to be at the mercy of other people’s assumptions.” – David Roman
“People buy you—not your fonts, not your colours. You are the niche.” – Vickie Dickson
“The biggest transformation your clients get shouldn't be a surprise. It should be expected.” – David Roman
Resources
🔗 Download David’s Free Genius Positioning Resource – for experienced coaches ready to scale without burning out: yourgenius.co
📲 Follow David on Instagram: @david.reflects.genius
Love the show?
Be sure to follow and leave a review on your favourite podcast platform. Want more conversations like this? Head to vickiedickson.com or connect with Vickie on Instagram @vickie.dickson.
