Ep. 144 | Why Your Sales Page Isn’t Converting (And How to Fix It)
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Show Notes
If your offer isn’t selling, it may not be because it’s a bad offer.
It’s because your sales page isn’t doing its job.
In this episode of Unjaded, I’m getting real about why your sales page is falling flat — and what to do about it. As a copywriter, mentor, and Human Design business strategist, I’ve seen the same mistakes over and over again… and I want you to stop making them.
Most entrepreneurs are leading with the name of their program — without ever taking the time to connect to the actual problem their audience is facing. And that disconnect? It’s costing you clients, visibility, and income.
This episode will give you a fresh perspective and a few simple, powerful shifts that will transform your sales page from “meh” to magnetic — without needing a fancy formula or 25 years of marketing experience.
What You’ll Learn in This Episode:
✅ Why leading with the name of your program repels readers
✅ The simple fix: hook, self-identification, and resonance
✅ How to structure your sales page using problem → solution language
✅ Why features ≠ benefits (and what your audience actually needs to hear)
✅ How Human Design can help you speak to the right people
✅ Why giving your audience a “fork in the road” helps them make a decision
This episode is especially for you if:
✨ You’ve created a great offer but can’t figure out why it’s not selling
✨ You’ve worked with copy templates that didn’t work for you
✨ You want to connect more deeply with your audience through your sales pages
✨ You’re ready to sell your work in a way that feels clear, compelling, and you
Want to go deeper?
This is the kind of foundational support you’ll get inside my upcoming business membership. We’re building a space where you’ll learn to sell, create, launch, and lead in a way that matches your Human Design and your business goals.
Join us here -
Let’s Connect:
📱 Message me on Instagram → @vickie.dickson
📝 Run your Human Design chart at vickiedickson.com
💰 Designed to Profit membership - Doors open May 20-27 only~
https://docs.google.com/document/d/1yIjAiGrs08yoU1bkOYeCVff4R2kz_SPcQm6cm2Cl0LM/edit?usp=sharing
