Is Ai Generated Content Killing Your Sales?
A CopyWriter's Perspective on Ai Generated Content
As entrepreneurs embracing AI to streamline content creation, we've quickly discovered its strengths, and its limits. AI is fantastic for generating ideas, structuring content, and speeding up processes, but when it comes to creating genuine human connections, AI-generated content can often feel impersonal and hollow.
The key to bridging this gap? Don't be afraid to go deep and keep telling stories!
In fact, a great practice to get into is to feed your AI system some of your stories, asking it to store them for use in your copy and to gain perspective on your brand voice and vibe.
What AI Content Cannot Do
AI generated content tends to stay on the surface, missing the depth of emotionality that weaves our connection to each other and creates buyer trust. While AI can mimic catchy phrases and use emojis strategically, it lacks the emotional intelligence that genuinely resonates with your potential clients. It misses the human elements, the struggles, emotions, and unique stories, that deeply connect and convert your audience.
Leverage Your Human Design to Deepen Connection with Buyers
Your Human Design gives you a unique blueprint to communicate authentically and compellingly. Whether you're a Manifesting Generator who thrives on responsive content creation or a Projector who shines by refining insights through recognition, aligning your content marketing with your Human Design will ensure your message lands powerfully.
Practical Tips to Humanize Your AI Content
Identify and Amplify the Lead in your story: Stop burying the most impactful part of your message.
There’s a copywriter whose name I’m not bringing to mind ATM who always advised writers to remove at least the first two paragraphs in anything they wrote because what we tend to do when we start writing is ‘clean the pipes’ in effect burying the lead or the most enticing piece of copy.Go Deep with Storytelling: Your brain, and your audience’s, naturally craves stories. It’s how we’re wired. Include relatable narratives, especially highlighting struggles and solutions, to create emotional connection.
Add Emotional Depth: Move beyond surface-level AI prompts. Reflect your unique insights and experiences to add depth that resonates emotionally. Lean heavily into your Human Design profile to speak life into your content for your audience.
Optimizing Your Content Marketing with Human Design
Each Human Design type has its own ideal content marketing strategy:
Manifesting Generators & Generators: Use AI-generated prompts as starting points, then respond organically with what comes alive for you.
Projectors: Refine your messages using AI as a recognition tool. Let it highlight your brilliance so you can deliver deeply insightful content.
Manifestors: Employ AI to structure your powerful ideas, then infuse them with your authentic voice and
strong vision.Reflectors: Let AI inspire ideas or pull relevant things from your community for you to reflect back to them.
Transform Your AI Content Into Powerful Marketing Assets
AI-generated content doesn't have to lack depth. By integrating your Human Design strategy and profile, and feeding it your stories and experiences, you transform surface-level posts into content that deeply resonates, attracts ideal clients, and increases conversions.
Just like you, your audience craves real, human connection now more than ever.
AI is a tool, and your Human Design is your superpower. Lean hard into it when showing up online.
Ready to create content that aligns with your Human Design?
I recorded this 6 hour training for you that walks you through how to do exactly that!
Grab it here for just $27.