How to Create Content That Converts Using Human Design
Creating content isn't the hard part.
Creating content that consistently attracts the right people, builds trust, and leads to sales—that's where most entrepreneurs struggle.
If your content is getting likes but not clients, or you're constantly wondering what to post next, the problem may not be your consistency.
It may be that your content isn't aligned with the way you're naturally designed to communicate.
In this article, you'll learn how to use Human Design to create content that converts, build messaging that reflects who you are, and create a customer journey that naturally guides people from discovering your work to becoming paying clients.
I encourage you to listen to the accompanying podcast series for this post.
Over the course of 5 days, I cover how to align with your message and your purpose, according to your own Human Design. It’s a full week of episodes designed to help you leverage your Human Design to get paying clients in your business.
There’s a workbook too! Download your free workbook here
How to Use Your Human Design to Create Content That Converts
What do I mean by content that converts?
The kind of content that has your ideal clients signing up for your paid offers, of course!
So many of the women that I work with feel like they don’t have a legit business because they spend all of their time coming up with things to post online, creating new mini offers, anything to get some cash in the door.
Understanding, and being able to communicate your message clearly, changes all of this for good.
Content Organization Tools to Start
You’re going to want to have some sort of organization tool online to store your ideas and content starters as we go along.
I love TRELLO for this. The free version is all that you need to get going (and quite possibly all you’ll ever need) Head on over to this blog post I wrote about repurposing content. In it I show you exactly how to set up Trello to organize all of your content for free!
If you’re a notebook person (someone after my own 💙) get yourself a fresh new notebook to work through this content.
Your Human Design chart. Of course, you’re going to need your Human Design chart!
If you don’t have it, go here to download it now.
Content Creation by Human Design Type
How to Create Content for Generators and Manifesting Generators
Your strategy is to live your life in response to what’s happening around you.
How to do this when creating content: The magic is in what’s alive for you NOW.
Here’s what I find: Either you’re cock-blocking yourself and telling yourself you can’t say that because …….
Or..
You’re waiting for a signy-er sign.
This has to stop.
The Universe is begging you to co-create with her.
Today, I want you to make a note of the first thought that comes to mind as you go through your day and things show up for you.
Surrender to being in response.
NOTE - it can be super helpful to go out in the world. This may not be a ‘work from home’ activity ALTHOUGH if you are scrolling online and see things that elicit a BODY response in you, go for it.
Listen to the full episode for more on this.
How to Create Content for Human Design Projectors
I see you waiting for the invitation and/or the recognition.
And waiting…. And waiting… and waiting.
Ra himself taught that waiting for the invitation is for the big things in life and that recognition starts with you.
Here’s what you’re gonna do today.
You’re gonna get in front of your mirror. YES. Mirror work 😮💨and recognize your damn self!
“I recognize you for participating in this workshop week.”
“I recognize you for being willing to find your voice.”
“I recognize you for the work you’re doing in the world.”
And whatever else you need to/want to be recognized for.
I invite you to consider energetic invitations that already exist in your world.
How many email subscribers do you have? ______
Facebook fans? ______
Instagram followers?_______
Youtube subscribers?________
Tik Tok (whatever they’re called) ______
Pinterest followers?_______
These people have invited you to share with them.
How to Create Content for Human Design Manifestors
Talk about cock-blocking.
There’s nothing quite as sad as the Manifestor who’s been conditioned to play small.
You are not here to be small.
You are here to be BIG.
We need you standing in your power to initiate things!
How you use your informing strategy in content:
For you, it’s all about letting people know what’s about to happen and you’ve probably been conditioned to believe that you need to soften your voice online.
Hogwash.
You inform people what’s about to happen or what they need to know.
Here’s the thing.
This is what I see.
It’s like this.
Here’s what you’re doing wrong.
This is what I’m doing next.
If that’s different than how you’re speaking now but inside your heart just did a little flutter because you’re so ready to ditch the conditioning around telling it like it is, then YAY! You’re ready to use your Manifestor aura to get the job done with your people!
How to Create Content for Human Design Reflectors
Sampling and playing in the energy of your community is where it's at for you.
How can you do this?
Allow yourself to mirror what you see.
I know it's scary sometimes but it's what we need from you.
Your energy and personality is malleable so you are uniquely designed to flow in and out of our energy
and evaluate how we're doing.
As the planets highlight different areas of your design, you’ll be different.
You are the hub of the wheel.
Allow yourself to express who you are TODAY in your community and give yourself permission for it to be different tomorrow!
How to Use Your Human Design Profile to Create Content
Your Human Design profile is the role your audience needs you to play. It’s such an important piece of the puzzle when it comes to writing content, and one that’s often overlooked.
There are 6 different Human Design Profile lines which become the 12 Human Design Profiles.
In the episode, I covered the 6 different profile lines.
Take a moment and write out the meanings or roles of the two lines of your profile.
In your workbook, you can audit your offers, services, and message to see what needs to change to be more effective at drawing the right people to you.
When you're ready to learn more about the Human Design Profiles, check out this blog post.
Going from bottom to top we have:
Line 1 - The Investigator
Line 2 - The Hermit
Line 3 - The Martyr (although I don’t love this word!)
Line 4 - The Opportunist
Line 5 - The Heretic
Line 6 - The Role Model
The first three lines (Lines 1-3) are intrapersonal roles. They are mostly focused on the self.
The second three lines (Lines 4-6) are interpersonal roles. They are mostly focused outside of self.
How to Create Content if You’re a Line 1 Profile in Human Design
Line 1 - The Investigator
✨ Motto - The more I know, the less I have to fear! ✨
Line 1 profiles need to research and investigate. They need to go down every rabbit hole in order to understand the foundation and/or the way things work so that they feel safe and secure.
A feeling of inferiority is the worst thing for a first line profile. They need to know that they know that they know!
How to Create Content if You’re a Line 2 Profile in Human Design
Line 2 - The Hermit
✨ Motto - I am ready for the unknowable, whatever that may be. ✨
Line 2 profiles have a natural and innate talent for what it is that they do. If you ask them, they have no idea how it is that they do what they do - it comes so naturally that they often don’t see it as a gift, even though those around them do.
The second line profile is self-contained, hence the name hermit.The thing that’s interesting about second line profiles though, is that they will naturally be called out (energetically) to share what they know when the time is right and/or they will be called into community.
How to Create Content if You’re a Line 3 Profile in Human Design
Line 3 - The Martyr
✨ Motto - There are no mistakes!!! ✨
Line 3 profiles have tenacity and grit! They are here to fully experience life - in fact, they MUST experience everything for themselves as this is how they learn what they’re here to learn.
Third line profiles are often led to believe that they are trying too many things and making too many mistakes but this is not the case. It is the only way for them to learn their lessons. For the third line profile, it’s all about discovery and mutation or change.
How to Create Content if You’re a Line 4 Profile in Human Design
Line 4 - The Opportunist
✨ Motto - My network finds me when I’m living my strategy and authority. ✨
The line 4 is deeply influential in the community. He/she builds community, or a strong network, often without being aware that this is a gift.
The line four moves from foundation to foundation. This is not someone who will quit their job on a whim without a back-up plan (and maybe even a back-up plan to the back-up plan!)
How to Create Content if You’re a Profile Line 5 Profile in Human Design
Line 5 - The Heretic
✨ Motto -
The line 5 is all about projection. It is the karmic mirror for all who encounter it. It’s always moving towards the other.
The aura of the 5th line not only invites others to project onto it, it may project solutions onto others whether asked for or not.
Often, 5th line profiles are misunderstood (who wants their karma reflected back to them after all?) and can feel isolated, alone, or like a misfit.
How to Create Content if You’re a Profile Line 6 in Human Design
Line 6 - The Role Model
Line 6 profiles go through 3 distinct life phases
✨ From 0-30 is really a third line phase - all about experiencing life and experimenting, making all of the ‘mistakes.’
✨ From 30-50 is all about integrating the lessons of the early years (we call this on the roof).
✨ From 60 (we call this off the roof) it’s all about becoming a role model to the collective, sharing your life’s lessons and your wisdom.
Six line profiles are often seen as aloof.
How the Human Design Throat Centre Influences Communication & Marketing
Whether your Throat centre is defined or undefined has an impact on how you’ll use your voice in your business.
The Defined Throat Centre in Marketing
Having a defined Throat in your Human Design simply means that you have consistent access to the energy of the Throat centre. The Throat centre is all about taking action, getting things started, and the pressure to speak. Using your voice consistently works well for you. Lean into the messages of the defined gates in your defined throat centre and the messages they hold for you.
Defined Throat Centre Tips for Content Creation
Podcasts
Speaking on stages
Webinars
IG/FB live trainings
The Undefined Throat Centre in Marketing
With an undefined Throat centre, the energy of these things will be inconsistent for you, and that’s ok! Nothing is good or bad in Human Design, it just is.
You take in energy from others here and amplify it back into the energetic field.
You are a channel for communication, manifestation and action.
You’re here to be wise about these things.
It’s said that in our openness we breathe in the energy of others and in our definition we breathe out into the world.
The gift for you, with an undefined Throat centre is that you intuitively know when it’s time to speak. Ideally, you’ll be recognized or invited to speak.
There can be a lot of pressure around this for you that shows up as needing to speak when the timing isn’t necessarily right to do so.
If you have an undefined Throat centre and you’re feeling like you need to be ‘on’ all the time, you can let that go.
For you, it will be powerful to speak when the timing is right for you and when you have something profound to say. A consistent speaking schedule may not be the best strategy for you because your energy isn’t consistent from your Throat centre.
Undefined Throat Centre Tips for Content Creation
Guesting on Podcasts
Podcast mini series
Speaking on stages
Webinars
IG/FB live trainings
3 Tips for Writing Content for your Business
I saved the best for last!
Spoken like a true copywriter.
I love words. Not just any words, a symphony of words coming together for a beautiful purpose.
1 - Use uneven numbers in your content writing. If you have 2 points, consider making it 3 points. If you have 4, make it 3 or 5. Truly, the brain loves the beat of 3 so use this as often as you can.
2 - ALWAYS ALWAYS ALWAYS speak as if you’re speaking to one person. Bring your big girl energy and act as if thousands are following you but speak as if you’re speaking to ONE person. So it’s not ‘hey everyone!’ it’s YOU when you’re speaking.
3 - Set the scene in your content.
Instead of saying ‘the other day I had a conversation with a friend at a coffee shop’
Try ‘It was Tuesday morning. As I sat nestled into the corner of my favourite coffee shop sipping my latte, my friend walked in and ___________’
How to Use Your Human Design Environment in Content Creation
This is fun! In your Human Design blueprint you’ll see a set of 4 arrows near your head centre. This is your Human Design variable.
The bottom left arrow on your Human Design chart tells you the environment you need to be in to see what you’re here to see.
It looks like this:
If your arrow points left, you’ll need a more structured environment.
If your arrow points right, you’ll need to have more flow, and may find you need to change up your working environment regularly.
Depending on where you ran your chart, you may see numbers in triangles and circles near the arrow. We’re not going to get into the nuances of that within this post. We dive deeply into it in the Content by Design course.
The 6 Human Design Environments are:
1 - Caves
2 - Markets
3 - Kitchens
4 - Mountains
5 - Valleys
6 - Shores
There are subsets of these categories, depending upon whether your arrow points left or right but these are the main categories.
What is Caves Environment in Human Design?
If you have a Caves environment in your Human Design, it’s important for you to sit with your back to the wall, facing the entrance of a room. Further, you’ll do best with just one door in the room you’re working in (or any room you’re in!)
What is Markets Environment in Human Design?
If you have a Markets environment, you’ll come alive in a place where goods and money are changing hands. You don’t need to buy anything, simply being out and about where things are being exchanged will ignite your creativity and will allow you to see what you’re here to see.
What is Kitchens Environment in Human Design?
If you have a Kitchens environment, you need to be in the midst of transformation. Think of a busy restaurant kitchen where things are being transformed quickly. This is the environment you’ll thrive in. Hustle, bustle and transformation.
What is Mountains Environment in Human Design?
If you have a Mountains environment, you’ll flow best when you can look down from a higher level. This could be a raised platform, an office on a higher floor, or even the upper floor of your home. This elevated perspective will allow you to see what you need to see in order to engage your creativity.
What is Valleys Environment in Human Design?
If you have a Valleys environment, you’re meant to be able to look out and up to see the world. A basement office may work well for you or a sunken room where you can look up from the ‘valley’ to see what you’re here to see.
What is Shores Environment in Human Design?
Think of a shoreline and what it offers. This is a place where two types of terrain meet. If you have a Shores environment, you’ll do best where you can clearly see two different ‘places’ from where you are standing.
How to Leverage Your Human Design to Create Content That Gets You Hired!
Challenge yourself to lean into your unique Human Design to confidently own your message every time you speak online!
▶️ no more staring at a blank screen feeling disconnected from your ideal clients
▶️ no more wishy washy posts that serve no purpose other than to feed the algorithm.
▶️ no more using your Human Design as an excuse not to create content that sings rather than as your superpower
👆🏻See how I used the beat of 3 there?
When you’re ready to own your message and speak confidently every time you open your mouth, drawing your perfect fit clients in with every word, check out the full version of the Content by Design course here.
Here’s what former student, Andrea Slate has to say about the Content by Design course:
"It blows my mind how often I call on what I got to learn, and to practice, within the Content by Design course. As a writer and a small business owner, I thought I would be using this to write more content on my social media.
However, I have been applying it to EVERYTHING that I write. Content. Emails. Messages. Proposals. In fact, after re-working my proposal (using what I learned in the Content by Design course) I have signed EVERY single client I have sent a proposal too AND I have filled my books and now have a waitlist to work with me. That is the sheer power of committing to this container and Vickie’s teachings!"
Great Content Doesn't Just Get Attention—It Creates Momentum
Content that converts isn't about posting more often.
It's about creating the right content for the right people at the right stage of their journey.
When your messaging reflects your Human Design, speaks directly to your audience's challenges, and naturally connects to your offers, marketing becomes simpler and far more effective.
Your content isn't the destination.
It's the bridge between someone's problem and the transformation you help them create.
Here's the link to the podcast mini-series that accompanies this post.
And here's the link for the workbook .
Happy Creating!
FAQ
What is content that converts?
Content that converts helps your audience understand their problem, builds trust, and naturally leads them to the next step in your customer journey, whether
that's joining your email list, attending a workshop, or purchasing an offer.
How can Human Design improve my content?
Human Design helps you understand how you're naturally designed to communicate, teach, and connect with others. Instead of copying someone else's marketing strategy, you create content that's aligned with your strengths.
Why is my content getting engagement but not sales?
High engagement doesn't always lead to conversions. Your content also needs to connect with your offer, address your audience's buying questions, and guide
people toward a clear next step.
How do I create content that leads to sales?
Start by understanding your audience's problems, create content that addresses those challenges, and make sure every piece of content naturally supports the
offer you want people to buy.